Grammarly Rebrands as Superhuman: A New Era of AI-Powered Productivity
Shishir Mehrotra, the CEO of Grammarly, has announced a significant transformation for the company, rebranding it as Superhuman. This change reflects the company’s expanded suite of products and its mission to empower users. Mehrotra, who took the helm in January 2025, aims to position Superhuman as a leader in AI-powered productivity tools.
Raymond Rudolph/Courtesy Grammarly
According to Mehrotra, the rebranding is a strategic move to reflect the company’s growth and expansion beyond its original grammar-checking tool. “It was very important for the company to have a broader name because we cover so much more ground than we used to,” he explained in an interview with Observer. The new name, Superhuman, is designed to encompass the company’s diverse range of products and services, including its popular writing assistant, Coda, and Superhuman Mail.
Expanding the Product Suite
The Superhuman suite will also introduce a new product, Superhuman Go, an AI assistant capable of connecting to over 100 apps to work across users’ documents, emails, meeting transcripts, and chat threads. This tool will launch with dozens of AI agents designed to provide writing support and pull in real-time information from other tools. Some agents are being developed in partnership with experts, including author Kim Scott, who helped launch a “Radical Candor” agent that will help users communicate both directly and kindly.
Courtesy Superhuman
Mehrotra draws parallels between Grammarly’s transformation and other major tech rebrands, such as Google’s restructuring under Alphabet and Facebook’s pivot to Meta. “There’s been enough cases of that being done in a way that preserved the core brand,” he noted. By rebranding as Superhuman, the company aims to establish itself as a leader in the AI-powered productivity space.
A Human-Centric Approach to AI
Founded in 2009, Grammarly has long utilized AI to power its grammar checking and writing assistance tools. More recently, the company has accelerated its AI development, adding features like AI-enabled citation finders, multilingual writing tools, and plagiarism detection. Unlike some AI-driven productivity platforms, Mehrotra emphasizes that Superhuman’s tools are designed to enhance human work, not replace it. “We assist you in many different ways, but at the end of the day, you actually publish the article, you post the blog, you submit the essay,” he explained.
Superhuman Go is already gaining traction in education, with Arizona State University announcing its deployment of the AI assistant to address tool fragmentation and improve student support. Mehrotra highlights such partnerships as examples of Superhuman’s goal to integrate AI seamlessly into daily life. “Most AI tools are focused on becoming destinations—you go to them, that’s how you experience your AI-based productivity,” he said. “We bring AI to you, and we think that’s pretty different.”
Image Source: observer.com
