Understanding the Rise of “GLP-1 Friendly” Labels on Food Products
As the popularity of weight loss drugs like Wegovy and Zepbound continues to grow, a new trend is emerging in the food industry: “GLP-1 Friendly” labels on packaged meals and snacks. These labels are intended to guide consumers who are taking GLP-1 medications, which mimic the naturally occurring hormone that helps control blood sugar levels, digestion, and appetite. However, it’s essential to note that these labels are not regulated by the U.S. Food and Drug Administration (FDA), unlike the medications themselves.
According to dieticians, individuals taking GLP-1 drugs need to be mindful of their nutritional intake, as the medications can suppress appetite, leading to a significant reduction in food consumption. Shannon Christen, a dietitian and diabetes educator at UCHealth University of Colorado Hospital, recommends that GLP-1 users focus on nutrient-dense foods, as “every bite needs to be nutritious.” This means prioritizing protein, fiber, and healthy hydration to maintain muscle mass and support overall health.
Nutritional Needs for GLP-1 Users
GLP-1 users require a balanced diet that provides adequate protein, fiber, and hydration. Christen suggests that patients aim to consume 20-30 grams of protein per meal, or 1.2 grams per kilogram of body weight daily. Additionally, meeting the U.S. Department of Agriculture’s recommended daily amount of fiber, which is around 14 grams for every 1,000 calories consumed, is crucial for maintaining healthy digestion and preventing constipation, a common side effect of GLP-1 medications.
Samantha Snashall, a registered dietitian at Ohio State University’s Wexner Medical Center, emphasizes the importance of hydration, as GLP-1 users may experience reduced thirst signals. Fresh fruits, vegetables, and whole foods can provide essential nutrients and help with hydration. Suzy Badaracco, a registered dietitian and president of Culinary Tides, advises GLP-1 users to be cautious of added ingredients like sugar, sodium, and saturated fats, which can exacerbate side effects and hinder weight loss efforts.
Meals with “GLP-1 Friendly” labels sit on the shelf of a Kroger grocery store Tuesday, Jan. 13, 2026, in Ann Arbor, Mich. (AP Photo/Dee-Ann Durbin)
Food Manufacturers Respond to Growing Demand
Major food companies, such as Nestle and Conagra Brands, are introducing products with “GLP-1 Friendly” labels, catering to the growing demand for convenient, nutrient-dense meals. Nestle’s Vital Pursuit frozen meal brand, launched in 2024, has seen brisk sales, with 77% of purchases coming from households where no one is using GLP-1 drugs. Conagra Brands has also added “GLP-1 Friendly” labels to 26 of its Healthy Choice frozen meals.
Meals with “GLP-1 Friendly” labels sit on the shelf of a Kroger grocery store Tuesday, Jan. 13, 2026, in Ann Arbor, Mich. (AP Photo/Dee-Ann Durbin)
While these labels may be helpful for consumers, it’s essential to remember that they are not regulated and may not always provide accurate or comprehensive nutritional information. As Christen notes, “Done responsibly, I think the labels could actually help people make smart choices while they’re on therapies, but done poorly, it could trivialize the medical treatment and drift into diet culture marketing.”
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