How Video Games Are Revolutionizing the Movie Industry for Gen Alpha
A recent study by National Research Group (NRG) has revealed that kids from Generation Alpha, generally considered to be those ages 12 and under, are more interested in movie franchises that originated from video games. In fact, seven of the top 10 entertainment franchises that Gen Alpha cares about are video game properties, with the top five titles being Roblox, Minecraft, Fortnite, Grand Theft Auto, and Pokémon.
According to Fergus Navaratnam-Blair, NRG’s vice president of trends and futures, “Gaming is a deeply important part of Gen Alpha culture because it provides an essential venue for socialization.” Social gaming platforms like Roblox and Fortnite give kids the opportunity to spend time with their friends, build communities, and develop a sense of their own identity. This has significant implications for the movie industry, as studios are starting to take notice of the massive popularity of video game franchises among younger audiences.
The Rise of Video Game-Based Movies
The success of movies like “A Minecraft Movie” is a testament to the power of video game franchises in drawing younger audiences to theaters. The film, adapted by Warner Bros. and Legendary Entertainment, grossed $955 million at the global box office, with young fans packing theaters and cheering during scenes important to gamers. This trend is expected to continue, with studios marketing their films to reach younger consumers on platforms they frequent, including Roblox and TikTok.
Navaratnam-Blair notes that stories that resonate with Gen Alpha can come from franchises they are already familiar with, like Minecraft, or ones that inspire them to create fan fiction or show off their fandom by dressing up like the characters. Movie theaters can also help cater to Gen Alpha by making the viewing experience special, such as selling food that is matched to what characters are eating on screen.
The Future of Theatrical Moviegoing
Despite the rise of streaming services, Gen Alpha still values the experience of watching movies in theaters. According to NRG, nearly 60% of Gen Alpha members said they enjoy watching movies in theaters more than at home, with the majority of kids surveyed ages 6-to-12 saying they go to the theater to spend time with friends and family and “to make seeing the movie feel like a special event.” This presents a shift in the way theaters and studios cater to Gen Alpha, with a focus on creating unique experiences that bring younger audiences to theaters.
As Navaratnam-Blair notes, “This is a generation that does offer hope for the future of theatrical moviegoing. We just need to understand what it is they’re looking for, that experience, and play into it in a way that gives them what they’re looking for out of that.” With the rise of video game-based movies and the importance of socialization and community for Gen Alpha, the future of the movie industry looks promising.
Read more about how video game franchises are dominating Gen Alpha’s attention Here
Image Source: www.twincities.com
