Nonalcoholic Beer and Mocktails: A Growing Trend in the Beverage Industry
Several years into her sobriety, Logan Denzer decided to try nonalcoholic beer and mocktails while others around her drank real booze. This decision was motivated by her desire to still participate in social events and gatherings where alcohol was present, without feeling left out. Denzer, a 27-year-old from Los Angeles, considers these beverages “an excellent solution” for individuals in her situation.
Millions of Americans agree with Denzer, including others recovering from addiction, people trying to cut down on their drinking, and the rising number of young adults forgoing alcohol altogether. This shift in consumer behavior has fueled a booming industry, with retail sales of nonalcoholic wine, beer, and spirits surging to $823 million last year, according to market research firm NielsenIQ.
Health Benefits and Risks of Nonalcoholic Beverages
Recent research has shown that drinking less or nothing at all is a much healthier way to go, as alcohol has been linked to various health problems, including cancers, injuries, and other issues. However, health experts also warn that nonalcoholic beverages may not be suitable for everyone, particularly those who may be triggered by the taste, smell, or appearance of these drinks, which can mimic those of alcoholic beverages.
According to researcher Molly Bowdring of Stanford University, “It’s essential to recognize that these are probably not one-size-fits-all products. You might see peers or friends or family members use them and have no problem with them, but it really comes back to your own individual experience.” This highlights the importance of being aware of how these drinks may impact one’s health and well-being.
Who Should Be Wary of NA Beverages?
While nonalcoholic beverages can be a great option for those looking to reduce their alcohol intake or avoid it altogether, there are certain groups of people who should be cautious when consuming these drinks. Those entering treatment for alcohol use disorder, for instance, may find that NA beverages trigger cravings for full-strength alcohol, which could lead to relapse.
Experts agree that NA drinks are more suitable for individuals who are further along in their recovery journey. As Dr. Joseph Lee, CEO of the Hazelden Betty Ford Foundation, notes, “Everyone’s journey is going to be a little bit different. I encourage folks to just sort of be aware of how these drinks are impacting them.” This emphasis on self-awareness and individual assessment is crucial when it comes to making informed decisions about one’s health and well-being.
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